https://camillerasmussen.com/about daily 1.0 2025-09-01 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1632772197671-M4STIXD902L62QX8AFND/Image+from+iOS+%2836%29.jpg About - We are all storytellers We are all storytellers. https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633017775509-Y4STVVV19TIWVIYUKJTZ/unsplash-image-gZXx8lKAb7Y.jpg About - What I’ve been up to As Managing Editor at Okta, I steer our awareness content programs that build trust by elevating expert voices and data; expand our reach by prioritizing distribution; and optimize for performance by taking a data-driven, test-and-learn approach. In previous roles, I managed business content as Senior Editor at Slack, drove full-funnel content campaigns for our enterprise business solutions as Sr. Content Strategist at SurveyMonkey, and led marketing communications for IBM Aspera. I graduated from University of Oregon with a degree in Journalism and minors in French and Business Administration. I’m currently based in San Francisco, CA. https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1632926852588-1Z6AT6FT0A718KAFTB13/unsplash-image-l090uFWoPaI.jpg About - Examples of my work Working in the technology space, I’ve honed my ability to distill complex ideas into content that’s simple, engaging, and relevant to your audience. Take a look at some of the projects I’ve worked on to get a peek into my process and the strategy behind my content. https://camillerasmussen.com/contact-me daily 0.75 2023-01-10 https://camillerasmussen.com/reviews daily 0.75 2023-01-21 https://camillerasmussen.com/portfolio daily 0.75 2024-12-13 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633101653159-MTB6ODBCWT8T4J31O4K2/Simplifying+CX+-+Blog+thumbnails.png Portfolio https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633101806264-8JSS1QHDPSZ4O0Z1S2E0/Screen%2BShot%2B2021-09-30%2Bat%2B11.38.41%2BAM.jpg Portfolio https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1650300814891-PEJH5XG841UCSXVQRWQH/Screen+Shot+2022-04-18+at+9.32.21+AM.png Portfolio https://camillerasmussen.com/portfolio/events monthly 0.5 2021-10-05 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1635522768035-1VYCN66MEOBAL3DTK2EZ/ccv_2020_2.png Portfolio - Videos, webinars, & events - Curiosity Conference 2020 In 2020, I led content for our flagship virtual event. In addition to driving overall content strategy and building out promotional content, I developed our theme, tagline, and messaging. Results: We beat our registrant goal by 15% with over 17,000 registrants and nearly 5,000 live attendees (a 99% increase from 2019) and thousands more on demand, driving nearly $1 million in pipeline. https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1635522826620-50F9ZOEKVDPOSM36EEAG/cxis_2020.png Portfolio - Videos, webinars, & events - CX Impact Summit 2020 I helped build our new event targeted at CX professionals from the ground up, researching and presenting title and tagline options and getting input from executive leadership; creating promotional content; and leading content strategy for three thought leadership sessions—working directly with prominent leaders like Snap CMO Kenny Mitchell and Salesforce EVP of CX Tony Rodoni. Results: We achieved 112% attainment of our registration goal, with over 11,000 registrants, and generated nearly $1 million in direct pipeline. https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/b6dc4da8-cc49-4d0a-b6e3-bd2348e7a79a/Screen+Shot+2021-11-21+at+9.35.18+PM.jpg Portfolio - Videos, webinars, & events - CXO Insights 2021 In early 2021, I led content for the launch of our new webinar series, including naming, topic planning, and providing content direction for each session. For the first executive fireside chat, our CEO Zander Lurie hosted Zoom CEO Eric Yuan to talk through the pandemic’s impact on employee connection and collaboration. Results: The first webinar reached over 2.3k registrants, with 900 live attendees and 15 opportunities created. https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633450717511-J27NA1P4F42964L8JKB3/Screen+Shot+2021-10-05+at+9.14.41+AM.png Portfolio - Videos, webinars, & events https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1637023286188-4NS71QY447LGINGM4HED/Screen+Shot+2021-11-15+at+4.31.11+PM.png Portfolio - Videos, webinars, & events https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1637023356575-JAMWTKACZ8VKCDK7VTEI/Screen+Shot+2021-11-15+at+4.40.35+PM.png Portfolio - Videos, webinars, & events https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/49cd723c-c992-44d7-bc1a-a2379b8fa8e1/Screen+Shot+2023-01-14+at+10.56.47+AM.png Portfolio - Videos, webinars, & events https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/a13126c0-cecf-4951-924a-d1b6e3f623fe/Screen+Shot+2023-01-14+at+11.01.45+AM.png Portfolio - Videos, webinars, & events https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1df053f2-9548-40a4-8695-51b3850f2b83/Screen+Shot+2023-01-14+at+11.04.13+AM.png Portfolio - Videos, webinars, & events https://camillerasmussen.com/portfolio/customer-stories monthly 0.5 2021-10-05 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1632929817103-D3JU9AOPVZP3FMPDOE52/GSW_PDF_Final.png Portfolio - Customer stories https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633450112360-7S9OPNAJS2GB1L1ZZUHD/Planet_fitness_cs.png Portfolio - Customer stories https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1637343152585-XNG6OSTRG3Y6P3RTD1YO/Screen+Shot+2021-11-19+at+9.31.52+AM.png Portfolio - Customer stories https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1637343256098-9QX6WW62Q3PZYKGVIS65/Screen+Shot+2021-11-19+at+9.32.07+AM.png Portfolio - Customer stories https://camillerasmussen.com/portfolio/emails-ads monthly 0.5 2021-10-05 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1636735094974-28G9ZLNLOB08YV1RQRI1/Screen+Shot+2021-11-08+at+9.27.24+AM.png Portfolio - Emails & ads https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1636735220271-Z53W44N7DIR9UWCGRSC0/Screen+Shot+2021-11-08+at+9.27.17+AM.png Portfolio - Emails & ads https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1636735389420-11DKB5KYWH24ZZJXKPJD/Screen%2BShot%2B2021-11-08%2Bat%2B9.26.54%2BAM.jpg Portfolio - Emails & ads https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1636735458424-8PL9PT3SMSOSU2JM3ZL4/Screen%2BShot%2B2021-11-08%2Bat%2B9.27.08%2BAM.jpg Portfolio - Emails & ads https://camillerasmussen.com/portfolio/guides monthly 0.5 2021-10-05 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1632927977769-CEE5M72QWQPAJUK4N096/Screen+Shot+2021-09-29+at+8.05.58+AM.png Portfolio - Guides https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633027529995-YNLT99QGD9ZF7VWEHEIS/Screen+Shot+2021-09-30+at+11.38.41+AM.png Portfolio - Guides https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1637125064274-2GZE12QZA62CCYPG7WVY/Screen+Shot+2021-11-16+at+8.53.00+PM.png Portfolio - Guides https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/6480456e-c8b5-45a8-9f15-9bf8163e9e52/Screen+Shot+2023-01-19+at+10.15.15+AM.png Portfolio - Guides https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/2478d61b-137d-49d8-b707-750e6bba4b33/Screen+Shot+2023-01-19+at+10.15.41+AM.png Portfolio - Guides https://camillerasmussen.com/portfolio/website-product-pages monthly 0.5 2021-10-05 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/c36c807c-e2b3-4fd9-871a-c1a3efcee187/www.surveymonkey.com_techvalidate_.jpg Portfolio - Website & product pages https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633016379568-MF5NVGBI4V64EAXQFNHU/www.surveymonkey.com_techvalidate_overview_.jpg Portfolio - Website & product pages https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633014225205-XW60YT7OMI6LFIR3AFTA/www.surveymonkey.com_mp_marketing-solutions_.jpg Portfolio - Website & product pages https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633015080722-HZUCMRRDUJOMLKO6HH77/www.surveymonkey.com_mp_customer-experience-solutions_.jpg Portfolio - Website & product pages https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633017191607-PA280TLG90XZLWTHRNOK/www.momentive.ai_en_solutions_nps-programs_.jpg Portfolio - Website & product pages https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633017245422-C0ZEVJY2QS2X821KALT7/www.momentive.ai_en_solutions_customer-advocacy_.jpg Portfolio - Website & product pages https://camillerasmussen.com/portfolio/blogs monthly 0.5 2024-12-13 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1633536616298-O4IVS6PJQ7G6UGLEBO84/Screen+Shot+2021-10-06+at+9.09.42+AM.png Portfolio - Articles & newsletters https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1636736985000-JISUY1LJ6W731GO458N7/Screen%2BShot%2B2021-11-12%2Bat%2B9.04.53%2BAM.jpg Portfolio - Articles & newsletters https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1637877894900-66NLMXKTIX5WNJEUOMRK/Screen+Shot+2021-11-25+at+2.04.22+PM.png Portfolio - Articles & newsletters https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1638564504600-C8BOTE53OP5M8734AKEY/Screen%2BShot%2B2021-12-03%2Bat%2B12.47.23%2BPM.jpg Portfolio - Articles & newsletters https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1638566172265-Y4C2H1V2RZUWWQY1VBJ7/Screen%2BShot%2B2021-12-03%2Bat%2B1.11.31%2BPM.jpg Portfolio - Articles & newsletters https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1650299867720-49AFH9BDDCVCJQ4DU5S3/Screen+Shot+2022-04-18+at+9.32.21+AM.png Portfolio - Articles & newsletters https://camillerasmussen.com/portfolio/research-reports monthly 0.5 2021-10-05 https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1632772403712-XO6WOV9FE9CLJ66MQKOQ/Screen+Shot+2021-09-27+at+8.25.56+AM.png Portfolio - Research reports https://images.squarespace-cdn.com/content/v1/6151cf8b3b1b050cb4e8e8d3/1632773951983-UTAPIURLEJ7CHJY5SIEK/Screen+Shot+2021-09-27+at+8.30.43+AM.png Portfolio - 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