Guides

This guide was repurposed from a top-performing session at Dreamforce. I managed the project and provided a thorough outline and heavy edits.

I managed the creation of this guide from end-to-end, from ideation to outlining, creating the brief, assigning to a writer, and revising.

I wrote this top-of-funnel guide based on a study of hundreds of C-level executives and functional leaders that I personally conducted.

I authored this guide for the HR buyer, threading in existing content with new research, customer spotlights, and narrative around relevant issues like The Great Resignation and DEI.

For this guide, I used my years of experience and expertise in writing customer case studies to help marketers get the most value possible from their customer stories.