Videos, webinars & events

Simplifying CX YouTube series

To promote the 2020 CX research report I created, I scripted and hosted an episode of GetFeedback’s Simplifying CX series.

Results: The video is the #1 most popular in the Simplifying CX collection—it’s gained over 24k views and has driven thousands of click-throughs to our report landing page.

 

Curiosity Conference 2020

In 2020, I led content for our flagship virtual event. In addition to driving overall content strategy and building out promotional content, I developed our theme, tagline, and messaging.

Results: We beat our registrant goal by 15% with over 17,000 registrants and nearly 5,000 live attendees (a 99% increase from 2019) and thousands more on demand, driving nearly $1 million in pipeline.

CX Impact Summit 2020

I helped build our new event targeted at CX professionals from the ground up, researching and presenting title and tagline options and getting input from executive leadership; creating promotional content; and leading content strategy for three thought leadership sessions—working directly with prominent leaders like Snap CMO Kenny Mitchell and Salesforce EVP of CX Tony Rodoni.

Results: We achieved 112% attainment of our registration goal, with over 11,000 registrants, and generated nearly $1 million in direct pipeline.

CXO Insights 2021

In early 2021, I led content for the launch of our new webinar series, including naming, topic planning, and providing content direction for each session. For the first executive fireside chat, our CEO Zander Lurie hosted Zoom CEO Eric Yuan to talk through the pandemic’s impact on employee connection and collaboration.

Results: The first webinar reached over 2.3k registrants, with 900 live attendees and 15 opportunities created.

Webinars

From shaping the narrative with our speakers to hitting record, I’ve led content for dozens of webinars and event presentations featuring prominent speakers from leading companies like Zendesk, RedHat, and IBM.

  • Slack webinar: Customer service AMA with Fastly

  • Salesforce webinar: Service Cloud and Slack

  • Slack webinar: Replace inefficient meetings

  • SurveyMonkey webinar: Customer-centric marketing

  • SurveyMonkey webinar: Authentic marketing

  • SurveyMonkey webinar: Customer storytelling

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